Do you usually struggle to get more traffic to your website? Well, then a simple solution for you is PPC. PPC is one of the best ways to attract visitors online.
Let’s try to cover the following points:
PPC stands for Pay Per Click and Pay Per Click Advertising is online marketing where you get the freedom to place ads in strategic places online and pay a fee only when the ad is clicked by a person going through the site i.e., a visitor. Therefore, it is named Pay Per Click.
It is basically a way in which you buy visits to your site instead of attracting them naturally. If we take an example of a typical search results page on search engines like Google, Yahoo, or Bing, these paid ads are up on the top and are usually labeled as such. Organic results are the ones underneath. On social media that appear as posted on feeds, bannered ads on the side of a post, and then a variety of other forms too.
Facebook, Twitter, Instagram, YouTube all of them including Pinterest all have them an option for paid advertising. On the top of many social media and pages that are results of any kind of search, you will notice that there are ads placed in strategically thought out places in all the various websites present all over the internet. This, all strategically placed ads or other forms of advertising come under the huge world that PPC is.
Anytime these ads are mistakenly or purposely clicked by a user, a specified fee that has been discussed or promised by the advertiser to the website is paid to the website owner. This fee is termed as CPC or Cost Per Click.
No one who is considering trying pay per click advertising must be also wondering what is the absolute cost one receives per click. The page you get fastly totally depends on the amount of competition there exists for space where you are willing to put your ad up.
Another very important term you should be knowing in PPC advertising is CPM. CPM stands for Cost Per Thousand Impressions and this basically is claimed on display and video ads only. If you compare it with cost per click in where you have to pay based on how many clicks were there on the ad, CPM is totally based on impressions alone. You herein literal terms buy casually showing your ad as many times as you want and you do not have to care about how many times it was clicked. Here the basics to Pay Per Click Advertising is all over covered.
Why is PPC Advertising a great relief to your business?
The first and foremost thing is the pay per click advertising has an extreme tendency of being targeted. You can keenly choose who you want to see your ads based on age gender language location keywords interests to add more in the device type you want to show your ads on.
So you can save a lot of money through PPC advertising instead of wasting a lump sum amount on mass marketing. This is because you get the chance to advertise your goods and services to the people who are most likely to be interested in what you have in store.
You also have an option to adjust your ads for the people who have already visited your website. This kind of PPC advertising is well known as retargeting. This is huge because on an average count out of a hundred people that visit our website only two are most likely to convert into actual customers meaning about 98% of the initial traffic virtually is a waste. Retargeting is a method that lets businesses in placing ads that are somehow successful in making people who left recall what you offered. and this simultaneously helps businesses capture more of the left out 98% of the population who did not turn into a customer previously.
CPC is very cost-effective because the only time you are obliged to take a fee is when your ads have been actually clicked. Let’s say it costs you a hundred rupees for advertising your product worth a thousand rupees so who is on the winning side here?
You can grow your business using PVC advertising and you will be helped throughout your journey by the help and guidance of the PPC Service Company in Bangalore. They have proved to be the best at their work from time to time.
Hire PPC Service Company in Bangalore for the enhancement of your business through PPC advertising and see your company rise ten folds.
If you have a project in need of a sophisticated digital advertising campaign, we’d love to hear from you!